International jet-setters are likely to be distressed by the news that British Airways will be doing away with its first-class service, as the recession has taken a major bite out of demand for premium air travel.
For decades, flying first class on BA, was the only way that many business moguls and glitterati would think of travelling.
The carrier has already removed first class accommodation from long-haul aircraft, and is currently reviewing the seating configuration for new planes.
In the post-millennium boom, well-to-do passengers spent lavishly for access to the airline’s designer cabins, Michelin-class dining, the world’s finest wines and free pyjamas and slippers. When the credit crunch hit last year, however, the demand among air travellers for in-flight opulence took a nosedive.
Willie Walsh, the BA chief executive, confirmed that luxuries were being stripped. He said: “The long-haul aircraft that we take delivery of this year will not have any first class cabins in them,” adding: “Longer term we will review the configuration of all new aircraft.”
British Airways needs to find ways to cut costs. Demand for both first and business class has fallen sharply, and it has just reported a 401 million pound ($638 million) loss even though it is still adding routes. British Airways also revealed that its new service from London Heathrow to Las Vegas, to be launched later this year, and which will cater to “high rollers”, will not offer a first-class cabin.
Existing flights will keep their first-class seating at the moment because company officials state that the cost of tearing out the section and replacing it with business class or coach seating would be too expensive. This could have a good effect on the more proletarian passengers–because with more empty seats in the posh section, there would be a greater chance of getting upgraded. The potential bonanza may not last long, however, because BA might follow the lead of other carriers like KLM and Delta and scrap first class on transatlantic routes altogether.






















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